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The added value of quality labels on electrical appliances

Feb 13, 2025

Reduce risks and boost consumer confidence

These days, quality labels on electrical appliances are essential for building trust between producers, consumers and other stakeholders. But what other added value does a quality label on your product provide? What makes a quality label a USP for your product? In this blog, we will be looking at the benefits of quality labels on products.

Quality labels in brief

First, we will briefly address the meaning of quality labels. Products are subject to all kinds of safety standards. Some of these standards are required by law because they are set by law. A good quality label sets safety requirements that are stricter than the legal minimum. When a product has a quality label, it shows that the product has been thoroughly tested and meets and exceeds the required safety standards.
Electrical appliances without a quality label are not necessarily less safe. These products also have to comply with statutory regulations. A quality label just gives more assurance of safety, as additional requirements are sometimes needed to ensure the safety of a product. Quality labels are often not mandatory, but may be required by the customer. For example, in tenders.
Anyone can issue product certificates and quality labels, but you often see that the main quality labels for electrical appliances are developed by certification bodies, such as DEKRA. A well-known quality label we issue is the DEKRA Mark . An organisation issuing a quality label must meet at least the following requirements:

Added value of quality labels on electrical appliances

Quality labels on electrical appliances offer a great deal of added value. Quality labels offer many advantages for manufacturers, companies and customers alike. The added value of quality labels at a glance:
1. Positioning
2. Transparency
3. Production audits
4. Consumer confidence
5. Marketing communications
6. No risks with inspections
The added value of quality labels on products is greater for some sectors than for others. A party such as DEKRA can advise you regarding adding a quality label to your product.

Quality labels in response to consumer expectations

At a time when consumers are becoming increasingly discerning, quality labels play a key role in building trust. Customers are not only looking for safe and high-quality products, but also want to know that production processes are fair and sustainable. A quality label acts as reliable proof that your organisation pays attention to these expectations. This not only makes it easier to attract consumers, but also helps build long-term customer relationships.

The economic benefits of quality labels

Besides trust and transparency, quality labels also offer financial benefits. They increase the value of your product by showing that you go beyond the minimum statutory requirements. This can help justify a higher price and strengthen your position in the market. Moreover, quality labels can lower the barrier to entry to international markets, as many countries and regions specifically require products to be certified by recognised bodies.

A quality label for your product?

The added value of quality labels on products is greater for some sectors than for others. A party such as DEKRA can advise you regarding adding a quality label to your product. Do you still have questions about having your products tested? Or are you interested to find out about the possibilities DEKRA can offer you? Feel free to contact one of our experts. We will be happy to support you throughout the process.
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